An Adoption of Technology Acceptance Model Towards Facebook User's Satisfaction and Loyalty in Yogyakarta
In the last decade, information technology has evolved rapidly and ith as become indispensable in today�s society. People are increasingly using information technologies for numerous purposes and they spend a great amount of time online. An example of these technologies is social networks, which h...
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[Yogyakarta] : Universitas Gadjah Mada
2013
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id-ugm-repo.1239802016-03-04T08:35:32Z https://repository.ugm.ac.id/123980/ An Adoption of Technology Acceptance Model Towards Facebook User's Satisfaction and Loyalty in Yogyakarta , FEBRINA ANASTHASIA PRISCA PUTRI , Dr. B.M. Purwanto, M.B.A ETD In the last decade, information technology has evolved rapidly and ith as become indispensable in today�s society. People are increasingly using information technologies for numerous purposes and they spend a great amount of time online. An example of these technologies is social networks, which have radically changed the way people communicate one another, overcoming certain communication problems such as distance.However, there are still unanswered questions regarding the way people adopt and use these systems. Although, online social networks are not a new phenomenon, they have gained popularity in recent years. Organizations are integrating this new technology into their marketing strategies [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , FEBRINA ANASTHASIA PRISCA PUTRI and , Dr. B.M. Purwanto, M.B.A (2013) An Adoption of Technology Acceptance Model Towards Facebook User's Satisfaction and Loyalty in Yogyakarta. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=64098 |
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ETD , FEBRINA ANASTHASIA PRISCA PUTRI , Dr. B.M. Purwanto, M.B.A An Adoption of Technology Acceptance Model Towards Facebook User's Satisfaction and Loyalty in Yogyakarta |
| description |
In the last decade, information technology has evolved rapidly and ith as become
indispensable in today�s society. People are increasingly using information technologies for
numerous purposes and they spend a great amount of time online. An example of these
technologies is social networks, which have radically changed the way people communicate
one another, overcoming certain communication problems such as distance.However,
there are still unanswered questions regarding the way people adopt and use these systems.
Although, online social networks are not a new phenomenon, they have gained popularity in
recent years. Organizations are integrating this new technology into their marketing
strategies |
| format |
Theses and Dissertations NonPeerReviewed |
| author |
, FEBRINA ANASTHASIA PRISCA PUTRI , Dr. B.M. Purwanto, M.B.A |
| author_facet |
, FEBRINA ANASTHASIA PRISCA PUTRI , Dr. B.M. Purwanto, M.B.A |
| author_sort |
, FEBRINA ANASTHASIA PRISCA PUTRI |
| title |
An Adoption of Technology Acceptance Model Towards Facebook User's Satisfaction and Loyalty in Yogyakarta |
| title_short |
An Adoption of Technology Acceptance Model Towards Facebook User's Satisfaction and Loyalty in Yogyakarta |
| title_full |
An Adoption of Technology Acceptance Model Towards Facebook User's Satisfaction and Loyalty in Yogyakarta |
| title_fullStr |
An Adoption of Technology Acceptance Model Towards Facebook User's Satisfaction and Loyalty in Yogyakarta |
| title_full_unstemmed |
An Adoption of Technology Acceptance Model Towards Facebook User's Satisfaction and Loyalty in Yogyakarta |
| title_sort |
adoption of technology acceptance model towards facebook user's satisfaction and loyalty in yogyakarta |
| publisher |
[Yogyakarta] : Universitas Gadjah Mada |
| publishDate |
2013 |
| url |
https://repository.ugm.ac.id/123980/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=64098 |
| _version_ |
1681231992992038912 |