Analisis Pengaruh Risiko di dalam E-Commerce: Kenyamanan, Harga, Waktu, Kualitas, Kemudahan, dan Keamanan
This research is motivated by the emergence of the phenomenon of online shopping through an online shop or from social networks. In particular, this study reviewed the online shopping through buying and selling in web or electronic commerce. The development of internet users push the existence of a...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/124518/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=64671 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | This research is motivated by the emergence of the phenomenon of
online shopping through an online shop or from social networks. In particular, this
study reviewed the online shopping through buying and selling in web or electronic
commerce. The development of internet users push the existence of a large potential
for the creation of online shopping, online shopping is now a lifestyle of modern
society and reach all layers and areas, online shopping has a positive impact also for
the equalization of goods distribution.
The purpose of this study was to identify the risks regarding the influence of
Perceived Risk in the Context of Transaction (PRT), Perceived Risk with
Product/Service (PRP), Perceived Enjoyment (PE), Perceived Ease of Use (PEU),
Perceived Usefulness (PU), on Purchasing Behavior (PB).
This study uses primary data by giving digital questionnaires to 200
respondents which has been cosumers of shopping online. Data were analyzed by
Structural Equation Model (SEM) using AMOS 19 |
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