Media Iklan Dalam Era Radio 2.0 (Studi Deskriptif Implemnetasi Radio 2.0 di Radio Unisi Yogyakarta)
Communication technology and new media apparently change the way of using media which no longer puts the radio as the main media in getting the information. As the advertisement media, the changing of using media affects a reduction of RADEX (Radio for Advertising Expenditure). It also happens in Un...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/124733/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=64890 |
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| Institution: | Universitas Gadjah Mada |