ANALISIS STRATEGI PEMASARAN MENGGUNAKAN SIKLUS HIDUP PRODUK : STUDI PADA MAJALAH PROPERTI INDONESIA

The aim of this study is to describe the relationship between the concept of Product Lifecycle and decision making marketing strategy. To reach business objectives and meet the needs of consumers, company required appropriate marketing strategy . Marketing strategy decisions are translated in the im...

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Bibliographic Details
Main Authors: , Danny Riaunita Magdalena Panjaitan, , Yulia Arisnani, MBA., Ph.D.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/125430/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65598
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Institution: Universitas Gadjah Mada