ANALISIS STRATEGI BERSAING DI PERUSAHAAN INTEGRATOR SISTEM TI STUDI PADA PT A

• Main Authors: , Fernandes Lambert, , Prof. Dr. Gudono, MBA.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/125574/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65743
• Institution: Universitas Gadjah Mada

This study objectives are to evaluate, map and propose alternative strategies for company in order to face competition by evaluating company�s external and internal condition which produces strength - weakness and opportunity � threat map that company is facing. This research uses TOWS matrix and SPACE Matrix to have end result of strategy proposal that is suitable to be executed by the company. The study was conducted at an Information Technology system integrator company which the company is part of a larger corporation which has of businesses line in various industrial field. Research data collection was conducted using interviews, questionnaires and secondary data. Interviews and questionnaires were conducted with the directors and management of the company. The obtained data then assessed and poured into research tools mentioned above to produce a mapping of external and internal conditions of company whose result can be used to produce vriety of proposed strategies. Using the SPACE Matrix, this study proposes suitable strategies to be implemented by the company. The result generated by the study is that the company now located in an aggressive quadrant which means the company can take on the strategy proposed in SO quadrant (from TOWS matrix) in which company can drive more penetration through the products that have been mastered by the team, entering new solutions at large, one way is to develop new partnerships with principals of products whose sought after by the market, and also to develop local solutions.