ANALYSIS OF THE COMPETITIVE STRATEGY OF PT BANK X
Banking sector in Indonesia has been booming out from the growth in the assets and third party funds in commercial banks, especially the emerging of foreign banks that have been competitive to compete with local banks. Recently, Bank Indonesia has launched their new regulation regarding with the sha...
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Main Authors: | , |
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Format: | Theses and Dissertations NonPeerReviewed |
Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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Subjects: | |
Online Access: | https://repository.ugm.ac.id/125589/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65758 |
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Institution: | Universitas Gadjah Mada |
Summary: | Banking sector in Indonesia has been booming out from the growth in the assets
and third party funds in commercial banks, especially the emerging of foreign
banks that have been competitive to compete with local banks. Recently, Bank
Indonesia has launched their new regulation regarding with the share ownership
of the bank to mitigate ownership domination by a single party that has close
relationship and negative connection with the implementation of good corporate
governance in the banking industry. This regulation makes the competition among
the banks in Indonesia become more competitive, especially for joint venture
banks.
By seeing the strong competition in the banking industry, an
analysis is performed to analyze the bank�s competitive strategy through this
research. PT Bank X is chosen as a joint venture bank for this research. An indepth
interview and observation approach are adopted to achieve the research
objectives. Analysis on the strategy of PT Bank X was using some tools such as
Porter�s five forces and SWOT analysis.
From the analysis, it was found that PT Bank X�s strategy is still
effective to compete in the competition. However, there are still some weaknesses
and improvements that PT Bank X needs to be fixed. One of the main concerns is
the core banking system (Corina) which the functions have not yet accommodated
the day-to-day operational activities for the bank. High expenses also make the
bank generate small profits and showed that the bank is inefficient. Branding is
also one of the weaknesses that the bank needs to improve to help the selling
activities and trust from customers. To complete the research, a list of
recommendation is also drawn up in an attempt to improve PT Bank X since there
still some improvements need to be implemented in order to increase market
share, profits, and gain a competitive advantage over its competitors and to attain
a state of sustainable growth. |
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