FAKTOR PENENTU NIAT PEMBELIAN SEPEDA MOTOR PCX 150 DENGAN TECHNOLOGY ACCEPTANCE MODEL DI UTAMA MOTOR GROUP YOGYAKARTA
The auto industry undoubtedly has been greatly developed in Indonesia, especially in motorcycles. Along with the time, consumers� intention and satisfaction motorcycles is growing, therefore the technology innovation in product development as well as services sales are required in accordance with...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/125622/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65791 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | The auto industry undoubtedly has been greatly developed in Indonesia,
especially in motorcycles. Along with the time, consumers� intention and
satisfaction motorcycles is growing, therefore the technology innovation in
product development as well as services sales are required in accordance with the
satisfaction suitability of the consumers. Currently one of the Honda products
with Honda's latest technological innovations superiority is the PCX150.
This research aims to determine the effect of attitudes towards buying
intention |
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