ANALISIS STRATEGI BERSAING PADA INDUSTRI MEDIA MASSA STUDI PADA HARIAN REPUBLIKA
The newspaper industry is entering a period marked by dismal decline in readership and circulation. Based on data from Nielsen (2012), the penetration of print media, especially newspapers, continues to shrink significantly. In 2008, newspaper penetration reached 21.41%, but dropped the next year on...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/125643/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65813 |
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| Institution: | Universitas Gadjah Mada |