ANALISIS STRATEGI BERSAING PT XYZ SEBAGAI NEW ENTRANCE DALAM BISNIS WI-FI OFFLOADING
Indonesia has been implementing a variety of telecommunications technologies . To meet increasing customer and quality , it is necessary to reform in all sectors . One of them is the telecommunications infrastructure . Wi - Fi Offloading technology as advanced 3G evolution that has been implemented...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/125649/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65819 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Indonesia has been implementing a variety of telecommunications technologies . To
meet increasing customer and quality , it is necessary to reform in all sectors . One of them is
the telecommunications infrastructure .
Wi - Fi Offloading technology as advanced 3G evolution that has been implemented
in Indonesia. Wi - Fi Offloading offers data access speeds up to 100 Mbps , or about 4 times
the speed of HSDPA + teknelogi . PT . XYZ is one operator that has a self-test for Wi - Fi
offloading technology . But as the time after the implementation of 3G 2G , , lots of things to
consider to implement Wi - Fi Offloading . Therefore, it is necessary to formulate an
appropriate strategy in implementing Wi - Fi Offloading the PT network . XYZ in Indonesia.
The research in this thesis was done by PT strategy formulation . XYZ in order to
enter the Wi - Fi business Olloading as a new player . Strategy formulation is based on the
concept of strategic management science by using strategy formulation consisting of External
environmental analysis , Evaluation Matrix Internal External Evaluation Matrix , SWOT ,
Internal External Matrix , and QSPM . After the formulation is obtained that the strategy \"
Improving Data and VAS services by using customer lifecycle management to increase the
number of subscribers and slowly implementing Wi - Fi offloading \" is the best strategy and
that can be implemented. |
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