PENGARUH POWER ASYMMETRY DAN RELATIONSHIP MARKETING PADA KINERJA STRATEGIS PERUSAHAAN DALAM HUBUNGAN BISNIS ANTARA PEMASOK DAN PERITEL

PENGARUH POWER ASYMMETRY DAN RELATIONSHIP MARKETING PADA KINERJA STRATEGIS PERUSAHAAN DALAM HUBUNGAN BISNIS ANTARA PEMASOK DAN PERITEL

This study analyzes power asymmetry and relationship marketing in Indonesia retail industry. The purpose of the study is to analyze the effect of power asymmetry and relationship marketing to supplier-retailer economic performance which involved in a business relationship. Power asymmetry concept an...

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Bibliographic Details
Main Authors: , Anton Agus Setyawan, SE.,M.Si., , Prof. Dr. Basu Swastha Dharmmestha, MBA.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/126516/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=66742
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Institution: Universitas Gadjah Mada

Internet

https://repository.ugm.ac.id/126516/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=66742

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