PENGARUH POWER ASYMMETRY DAN RELATIONSHIP MARKETING PADA KINERJA STRATEGIS PERUSAHAAN DALAM HUBUNGAN BISNIS ANTARA PEMASOK DAN PERITEL
This study analyzes power asymmetry and relationship marketing in Indonesia retail industry. The purpose of the study is to analyze the effect of power asymmetry and relationship marketing to supplier-retailer economic performance which involved in a business relationship. Power asymmetry concept an...
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Main Authors: | , |
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Format: | Theses and Dissertations NonPeerReviewed |
Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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Subjects: | |
Online Access: | https://repository.ugm.ac.id/126516/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=66742 |
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Institution: | Universitas Gadjah Mada |