ANALISIS WILLINGNESS TO PAY PENGUNJUNG OBJEK WISATA TAMAN JURUG KOTA SURAKARTA

• Main Authors: , Anjar Nugraha, , Drs.Ahmad Jamli, M.A.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/126744/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=66975
• Institution: Universitas Gadjah Mada

As one of the pride zoo in Surakarta, Jurug zoo has been developed and renovated in many areas. It is done in order to increase the number of the visitors in Jurug zoo. There are some of the newest buildings, such as Gesang park, Petilasan Joko Tingkir and also an outdoor show for some art exhibitions on holidays. It proves that the government really concern in making Jurug zoo as the best recreation place in Central Java. Besides, Jurug zoo has also been managed by four government institutions to join and organize this zoo, there are Dinas Pertanian (as a supervisor of flora and fauna), Dinas Pendapatan Daerah (as an organizer of the financial management), Dinas Tata Kota (as an organizer of space function and investment) and the last is Kantor Pengelola Aset Daerah. It also helps the government to make progress for Jurug zoo. Purpose of the research is to know what factor are affecting magnitude of visitors availability in paying Willingness to Pay (WTP) in Jurug Zoo. The research uses chi-square test to analyze the data. Based on survey on Willingness to Pay (WTP) of visitors availability to pay ticket in Jurug Zoo and after statistical data analysis had been conducted, it can be concluded that: hometown factor, family income, duration of visiting, public facility and service of staff, condtition of animal collection and vegetation, environmental condition, and information availability about additional entertainment in the Zoo have significant effect on Willingness to Pay (WTP) of the Jurug Zoo visitors. Magnitude of visitors availability on the Willingness to Pay (WTP) was: 58 percent of the visitors were willing to pay at IDR 10,000 to IDR 12,500 and 43 percent of respondents were willing to pay at IDR 281,250.00.