RELEVANSI ETIKA KONFUSIUS TERHADAP STRATEGI PEMASARAN ONLINE SHOP PADA GARSKIN SAYHELLO DI YOGYAKARTA

• Main Authors: , ELY BUSTOMI, , H.Ridwan Ahmad Sukri,S.S.,M.Hum.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/126778/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67012
• Institution: Universitas Gadjah Mada

This Research was aimed to understand online media as one of the business media that is growing rapidly in Indonesia. The basic problem in online shops is how to build the customers� trust and how to interact with them. Confucianism is useful on online shops� marketing strategy especially in building customers' trust. The study showed that there was a relevance between Confucianism as the formal object with online shops' marketing strategy on Sayhello as the material object. Sayhello is the example of online shop business. The aims of the study were to explain the way Sayhello developed the marketing strategies of online shops , explain Confucianism, and analyze the relevance between Confucianism and online shops' marketing strategy on Sayhello to gain customers' trust. This research was a library research which was completed by interview transcripts as the supporting data. The data of this study was obtained through literature reviewsof primary and secondary literatures. The methods used to analyze the data in this study Interpretation, hermeneutic, historical continuity, and critical analysis. The result of this study showed that there was a relevance between Confucianism with online shops' marketing strategy on maintaining the shops' position in the online trade and the products' quality to be trusted by the customers.