Bentuk dan Pencapaian Strategi Komunikasi Pemasaran Museum Kretek (Studi Kasus Bentuk dan Pencapaian Strategi Komunikasi Pemasaran Sub Dinas Pariwisata Kabupaten Kudus dalam Mempromosikan Objek Wisata Museum Kretek)

• Main Author: SYARONI, Achmad Arif
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: Marketing Communications; Marketing Management (incl. Strategy and Customer Relations); Public Relations
• Online Access: https://repository.ugm.ac.id/126943/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67182
• Institution: Universitas Gadjah Mada

This research was conducted with a background that Museum Kretek Kudus, in fact, has not made a major alternative for people to spend time as well as day trips and increase knowledge. In addition, the level of people's aspirations to world history and culture, especially the museum is still...