Pengaruh Fan Page Terhadap Loyalitas Merek dan Motivasi Pengguna Untuk Berpartisipasi dalam Fan Page Telepon Pintar
Purpose of this study is to confirm the effect of consumer participation in the brand fan page (usage intensity and fan page engagement) on brand loyalty and motivation of users to participate in the smartphone fan page. This study uses primary data that collected directly by distributing questionna...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/127276/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67525 |
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| Institution: | Universitas Gadjah Mada |