PROSPEK FAIR TRADE SEBAGAI GERAKAN COUNTER HEGEMONY TERHADAP FREE TRADE

• Main Authors: , FADLYAN NOOR, , Drs. Muhadi Sugino, MA.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/127327/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67577
• Institution: Universitas Gadjah Mada

Fair Trade has attracted attention as the source of a new international moral economy. The practice of international Fair Trade movement has been in existence for about 70 years. On May 29 th 2013, at Rio de Janeiro, Brazil, the representatives from organizations of 48 different countries in five continents coming together during the Global Fair Trade Week held by World Fair Trade Organization (WFTO). They declared some new and very important statements, recognizing that the Fair Trade and solidarity economy movement has grown and highly diversified at a global scale. They want stronger participation and social control in international, bilateral and multilateral treaties and agreements. They encouraged to be recognized by states through affirmative public policies, emphasize the need to promote trade relations between the Fair Trade producer organizations and governments at its different levels and institutions. Faced by those ambitious goals, critics and scepticisms have raised. Fair Trade has inherent dilemmas as a commercial business model and -at the same time- as a progressive social movement. This market orientated approach leads to questioning whether a social movement that challenges the dominant neo-liberal trade regime and operates within its global trade system can really provide counter-hegemonic changes. This article is trying to present a theoretical framework based on Neo-Gramscian�s political theory of hegemony, analysing how Fair Trade could bring a counter-hegemonic approach as a response to neo liberal free trade regime. Constructing social knowledge, understanding political concepts and the different methods of attaching meanings to them is needed for the clarity of Fair Trade movement to engage its further strategies.