PREFERENSI KONSUMSI SNACK ANAK, KARAKTERISTIK DEMOGRAFI, DAN SIKAP ORANG TUA TERHADAP IKLAN MAKANAN DI SDN PERCOBAAN 2 SLEMAN

• Main Authors: , KHADIJAH ASTARINI PUTRI, , Fatma Zuhrotun Nisaâ��, S.TP, MP.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/127344/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67594
• Institution: Universitas Gadjah Mada

Background : The trend of childhood obesity is growing fast recently. Sedentary life style, such as watching television, known as one of the main cause. Watching television reduce time for children to do physical activities. It also facilitates food companies to endorse their products (fast food, snacks, etc). Elementary schooler are still at the age of developing their values of life, including nutrition value, so they still need to get protections from several exposures, such as food advertising. Several studies founded that, intense exposure of food advertising indirectly shape children�s food preferences, including children�s snack preferences. Nevertheless, parents are still play a significant role to protect their children�s nutrition beliefs and values. Objective : This study investigates the correlation between parents� social demographic characteristic, parents� attitude and children�s snack preference. Methods : This is a cross-sectional, observational study. Total subject participated in this study was 104 student-parent pairs from SDN Percobaan 2 Sleman. Social demographic data were collected using Identity Form (Indonesian). Parents� attitude was measured with self-developing Parents� Attitude Towards Food Ads Scale (Skala Sikap Orang Tua Terhadap Iklan Makanan, Indonesian). Children�s snack preferences data were recorded using Children�s Snack Preferences Questionnaire (Indonesian). Chi-square test, Spearman Rank test, and Sommer�s D test were used to analyze the correlation and comparison between variables. Those tests were processed using SPSS 17 inc. Results : No significant correlations resulted between (1) parents� attitude and children�s snack preference (P= 0,983) and (2) parents� socio demographic characteristic and parents� attitude (P>0.05). There is correlation between parents� socio-economic status and children�s snack preference (P=0.048). Conclusion : Children�s snack preference is not affected much by parents� attitude. Parents� social demographic status does not play a significant role in shaping parents� attitude. Parents with higher socioeconomic status tend to have children with lesser preference towards snacks.