KEBIJAKAN MEDIA LUAR RUANG INDONESIA (Studi Kasus Kebijakan Komunikasi Reklame 56 & 57 Tahun 2010 di Kota Surabaya)

• Main Authors: , Rendy Pahrun Wadipalapa, , Dr. phil. Ana Nadhya Abrar M.E.S
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/128336/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=68676
• Institution: Universitas Gadjah Mada

Outdoor media communication policy was developed with very problematic, in terms of design plans, authority of the actors that make up , and the substance of regulation itself . Case in Surabaya can be used as an ideal example based on two things . First , the Mayor Regulation (Perwali) of Surabaya�numbers 56 and 57 in 2010 on billboards�finally bring the threat of impeachment in Surabaya Mayor as the executive. This is the first time in Indonesia, when communication policy�s controversy can deliver an impeachment action. Second , the outdoor media policy sued because it is considered a defect in the formulation. These two things can be drawn in two research questions, how the preparation and formulation of Regulation Mayor ( Perwali ) Surabaya No. 56 of 2010 and Perwali No. 57 of 2010 , as well as how the dynamics of the policy process in that formulation? Through the case study method , this research seeks to elaborate the dynamics of policy formulation and legislation billboards in Surabaya. The results of this study demonstrate the gap between the idealization Perwali preparation with practice. Perwali 56 and 57 also leads directly to the economic targets of PAD Surabaya, which at the same time show the political and economic interests . Another finding is the involvement of the political elite that become part of outdoor media corporations in Surabaya. There is needed communication policies�in the form of local regulations�that can provide clarity and position of authority between the executive and the legislative. In addition, it is also important regulation of aesthetic-ethical aspects of outdoor media and outdoor media policy model which has the perspective of public space communication that does not put forward a mere economic outcomes, but also the public interest.