SIKAP PELANGGAN PT KRESNA REKSA FINANCE TERHADAP EFEKTIVITAS PENGGUNAAN DANA KREDIT UNTUK KEGIATAN EKONOMI PRODUKTIF DI KOTA KENDARI
This study was aimed to determine the customer�s attitude towards the credit of the PT Kresna Reksa Finance, the factors that influenced customer�s attitude toward the credit customer�s attitude and socio-economic characteristics of the customer towards of the effectivity of using credit in...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
|
| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/128805/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69174 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universitas Gadjah Mada |
| Summary: | This study was aimed to determine the customer�s attitude towards the credit
of the PT Kresna Reksa Finance, the factors that influenced customer�s attitude
toward the credit customer�s attitude and socio-economic characteristics of the
customer towards of the effectivity of using credit in economic activities. This
research was conducted in Kendari, Southeast Sulawesi by used survey methods with
the sample size of 120 respondents. Sampling was undertaken with simple random
sampling technique.
The result showed that lessthan 50% of customers have positive attitude
toward the credit of PT Kresna Reksa Finance. The factors that significantly affected
the customer�s attitude toward the credit were enterprise�s physical facilities,
tangible, reliability, employee�s responsiveness to the customers, income, and
customer�s age. The effectivity of the using credit in increasing economic activities
were significantly influenced by the customer�s positive attitude and education. |
|---|