Efektifitas City Branding Sebagai Strategi Dalam Pengembangan Pariwisata dan Implikasinya Terhadap Pendapatan Asli Daerah Sektor Pariwisata Kasus Kota Surakarta

• Main Authors: , ALFIAN ARDHIYANA PUTRA, , Dra. Ratnawati, SU.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/129227/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69613
• Institution: Universitas Gadjah Mada

The phenomenon of local autonomy expected to answer problems on a local level in a relatively long time stuck in the pattern of centralization. This form of governance requires the existence of a clear division of authority at the local-center. Not only the administration but the authority includes to manage the potential and assets owned. As a consequence of each region will be trying to sell themselves to the market in order to incrase PAD. The strategy itself are very diverse. One interesting examples that can be used is the local governement area of Subosukawonosraten by creating a regional identity that is popular with City Branding. As the results is slogan Solo The Spirit of Java over contest based brand. The goal is the economic development of the sector with a focus on trade, investment, and tourism.The focus of this research will look at the extent to which the formation of branding effect improved PAD of Surakarta. The result can be seen that a derived program undertaken by the government is able to increase the passion of tourism. The tax is the output that most apparent magnitudes received by local govrnements from the tourism industry, which indirectly indicates that there is a positive effect against economic of the region.