FENOMENA MODE GANGURO PADA KAUM MUDA JEPANG DAN PENGARUHNYA TERHADAP PRODUK BUDAYA POPULER JEPANG

This thesis examines about the phenomenon of ganguro fashion that appeared in Japan early 2000. Ganguro is the one of Japanese street fashion which was widely spread among the young people in Japan. This reaserch aims to find out the factors of interest ganguro style and postmodernism elements in ga...

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Bibliographic Details
Main Authors: , RAHMA PRATAMA, , Dr. Tatang Harini, MA.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/129279/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69669
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Institution: Universitas Gadjah Mada
Description
Summary:This thesis examines about the phenomenon of ganguro fashion that appeared in Japan early 2000. Ganguro is the one of Japanese street fashion which was widely spread among the young people in Japan. This reaserch aims to find out the factors of interest ganguro style and postmodernism elements in ganguro, as well as its influence on other Japanese popular culture products. This research uses the postmodernism aprroach. This research uses qualitative methods and descriptive to explain and describe the ganguro phenomenon. This thesis consist of explanation about description, history, life style, the reason young people had come to be interested in ganguro, and postmodernism aspect in ganguro style. As the result of the research, it is clear that the ganguro style were widely spread among the younger generation in Japan because its effect of showing and the influence of hip-hop music performed by black singers. Ganguro contains postmodernism element that are discontent, rebellion, and changes. These things can be seen through the fashion style and ganguro gals lifestyle. Ganguro has a huge influence on other popular culture products such as fashion, anime, manga, and video games. Keyword: Posmodernism, fashion, ganguro