MOTIVASI ANAK MUDA MELAKUKAN KOMUNIKASI ELECTRONIC WORD OF MOUTH (eWOM) MELALUI MEDIA SOSIAL (Studi pada Kalimilk Yogyakarta)
Companies are now using word-of-mouth communication for the sake of product marketing and service. As technological development going well, word of mouth communication is not just by seeing people each other face to face. This kind of word of mouth communication is usually called electronic word of...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Online Access: | https://repository.ugm.ac.id/129324/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69714 |
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| Institution: | Universitas Gadjah Mada |