PEMASARAN TANDAN BUAH SEGAR KELAPA SAWIT PETANI SWADAYA DI DESA ASAM JAWA KECAMATAN TORGAMBA KABUPATEN LABUHANBATU SELATAN

• Main Authors: , NURJANNAH SIREGAR, , Dr. Jamhari, S.P., M.P.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/129690/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70086
• Institution: Universitas Gadjah Mada

The aims of this research are to: 1) Identify the marketing channel of fresh fruit bunch of oil palm, 2) Calculate the amount of marketing margin of fresh fruit bunch of oil palm in each marketing agencies, 3) Understanding the factors having effect to marketing margin of fresh fruit bunch of oil palm, 4) Calculate level of monopoly index in each marketing agencies and 5) Calculate marketing efficiency of each marketing channel. The method of research used in this research was descriptive analysis method. This research area sampling method was selected by using purposive sampling. The farmers sampling method was selected by using simple random sampling. The marketing agencies and palm oil mill was selected by using snowball sampling. The numbers of sampling farmers were 70, small traders were 11, big traders were 2, and palm oil mill were 2. Data consisted of primary and secondary data. The results of this study were: there were four marketing channel. Channel I is a direct marketing channel