ANALISIS PEMILIHAN PRODUK OBAT FLU OVER-THE-COUNTER BERDASARKAN BAURAN PEMASARAN DI KECAMATAN MLATI, NGAGLIK, DAN DEPOK, KABUPATEN SLEMAN, DAERAH ISTIMEWA YOGYAKARTA

Currently, there are lots of over-the-counter drugs used to treat symptoms of flu and common cold which are available in the market, and most of these drugs contain the same ingredients. The purpose of this research is to understand which brand of over-the-counter cold remedies that is used by most...

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Bibliographic Details
Main Authors: , TAUFIQ RAMADHAN, , Dr. Satibi, S.Si., M.Si., Apt.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/129699/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70095
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Institution: Universitas Gadjah Mada
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