Pengaruh Kegunaan Informasi Pada Adopsi Informasi dan Niat Untuk Berbelanja Online ( Studi Pada Anggota Komunitas di Kaskus )

The purpose of this research is to to test whether or not a positive and significant effect of the factors that affect the usability of information as well as to test the effect of the usefulness of information on the adoption of information and online purchase intention . The factors that affect th...

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Bibliographic Details
Main Authors: , ZANDY RESDANA, , Rokhima Rostiani, SE., M.Mgt.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/129773/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70170
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Institution: Universitas Gadjah Mada