PRODUK DAN INOVASI PADA ATSIK TOUR DALAM MENINGKATKAN MINAT KUNJUNGAN WISATA

• Main Authors: , DEKY FAJAR NUGROHO, , Fahmi Prihantoro, S.S., S.H., M.A.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/129781/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70178
• Institution: Universitas Gadjah Mada

The final paper entitled �Product and innovation of Atsik Tour to Incrase Excursions.� discusses abou the Atsik Product Tour and how to order the products had a character in order to be able to compete in the tourism industry, especially Indonesia. The characteristics of the establishment of a need to create an innovation derived from the results of a study of library-related consumer character, SWOT Matrix, a variety of tours, and the product itself that will be modified. Not only that, this final Task also discusses the Atsik Tour itself. Starting from the history of the formation of the Atsik Office Tour, Tour, relation, and sort of tour packages that are made by the Atsik Tour. Please note that there are some properties which could affect Indonesia's consumer interest and tourist attraction in Indonesia. From the results of observation and study of the library in this final Task in writing addressed and consumer properties, according to experts who then pulled a conclusion to create a character and innovation on Atsik Product Tour to be able to compete with other Tour Operators in the tourism industry of Indonesia.