KOMUNIKASI PEMASARAN TERPADU PT MUSTIKA RATU Tbk. (Studi Deskriptif Sponsorship pada Event Puteri Indonesia sebagai Usaha untuk Membangun Brand Image dan Meningkatkan Brand Awareness Mustika Ratu Oleh PT Mustika Ratu Tbk.)
Public relations has not been seen as an integral part of marketing communicatioin many companies. Many of them only focus in mass media advertising as their promotional activity. Whereas, public relations through its communication tools, such as sponsorship can be used to reach wide audience and cr...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/129929/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70338 |
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| Institution: | Universitas Gadjah Mada |