PENGEMBANGAN WEBSITE RESPONSIF EMART INDONESIA DENGAN PENDEKATAN USER-CENTERED DESIGN

The development of handheld devices and computers increasingly diverse. The higher mobility of users make a tendency of users to access their needs through mobile devices. eMart Indonesia is an online shopping service that allows users to order their daily needs. However, over the growth of varied d...

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Bibliographic Details
Main Authors: , TRIAS NUR RAHMAN, , Ir. Lukito Edi Nugroho, M.Sc., Ph.D.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/130081/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70493
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Institution: Universitas Gadjah Mada
Description
Summary:The development of handheld devices and computers increasingly diverse. The higher mobility of users make a tendency of users to access their needs through mobile devices. eMart Indonesia is an online shopping service that allows users to order their daily needs. However, over the growth of varied devices make a problem for eMart Indonesia because the previous version is only can be opened optimally using desktop device. To get more revenue from other devices, eMart Indonesia needs a website that can be accessed optimally by many devices. Otherwise, eMart Indonesia doesn�t have any data or research about its users. In this research, eMart Indonesia is used as an object of research in the development of responsive website. The researcher used an user-centered design approach by combining qualitative and quantitative method to create persona/user model. The researcher used this persona to develop a responsive website that can be suitable for its users. At the end, researcher also conducted a measurement to get the usability value using System Usability Scale (SUS). The result of this research is a responsive website of eMart Indonesia that suitable to users. The new website can be opened optimally using desktop, tablet, or smartphone devices. Performance optimization is also performed in this development. In the end, this research also provided the score of usability for both old and new websites.