FAKTOR YANG MEMPENGARUHI SEBARAN FACTORY OUTLET DI KOTA BANDUNG

• Main Authors: , MARDYA CREMONA, , Ir. Leksono Probo Subanu, MURP., Ph.D
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/130253/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70668
• Institution: Universitas Gadjah Mada

Factory outlet appeared firstly around 1999. People enthusiasm on existence of factory outlet was very attractive and tend to increase. Related to development of factory outlet, Bandung become one of trade and service centers around Indonesia. One of trading activities that grow fast in Bandung is retail activity or factory outlet. This research discusses factors affecting factory outlet distribution in Bandung that is dominantly spread in four areas (Cibeunying, Bojonagara, Karees, and Tegalega). The research used correlation and regression analysis using SPSS. Then, factory outlet distribution was analyzed using Continuum Nearest Neighbour (CNN) analysis. The result indicated that factors influencing factory outlet distribution in Bandung is Cipularang Tol Road, Paspati Flyover, and physic of building with correlation of 0.883. In general factory outlet spread makes a group in Cibeunying area and grow toward Bandung suburban