STRATEGI KOMUNIKASI DAN PENGARUH EFEKTIVITAS PROSES KOMUNIKASI TERHADAP PERILAKU MENDAFTAR PADA PROGRAM NON PENDIDIKAN DASAR UNIT PROGRAM BELAJAR JARAK JAUH UNIVERSITAS TERBUKA KENDARI
This study is aimed to describe the communication strategy at the Open University Distance Learning Programs Unit Kendari (UPBJJ-UT) to fosters register behavioral on non basic education program, analyzing the effect of the characteristics on the effectiveness of...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
|
| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/130303/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70723 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universitas Gadjah Mada |
| Summary: | This study is aimed to describe the communication strategy at the Open
University Distance Learning Programs Unit Kendari (UPBJJ-UT) to fosters
register behavioral on non basic education program, analyzing the effect of the
characteristics on the effectiveness of the communication process and the
effectiveness of the communication process to behavior register. This study used
a qualitative approach to describe the implementation of a communication
strategy based on the elements of the communication strategy and quantitative
approach to analyzing the effect of the characteristics on the effectiveness of the
communication process and the effectiveness of the communication process to
behavior register. Informants were interviewed UPBJJ - UT Kendari components,
the sample size is 121, the system determination being used Isaac and Michael
standard error of 10 % and for the determination usesd random probability
sampling technique on the basis of strata. This research results show that the
qualitative approach of the communication strategy UPBJJ - UT Kendari on three
programs, through the medium of practical communication implemented
structured adaptation assisted by need to achieve the goals. Results of
quantitative research approaches show that attitude towards change and
cosmopolitan level have a positive effect on the effectiveness of the
communication process, while age and work have no effect. In addition, the
effectiveness of the communication process has positive effect on the registering
behavior of respondents. |
|---|