Strategi Bauran Pemasaran Produk Pos Express (Studi Kasus Kantor Pos Yogyakarta)

This study examines the marketing mix strategy Pos Express products available at the Post Office in Yogyakarta. Pos Express product is a product or a document delivery service is fast or flash. Pos Express product is a document delivery service or the fastest, owned by PT Pos Indonesia.This research...

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Bibliographic Details
Main Authors: , YOSAFAT REMA BAYUAJI, , Dr. Ely Susanto
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/131535/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72031
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Institution: Universitas Gadjah Mada