Pengaruh Komitmen Komunitas Merek Terhadap Loyalitas Merek: Nike Running Indonesia
Brand loyalty has always been a priority for marketers. Variety of ways through a variety of means done with the aim of achieved consumer loyalty, one of which is through brand communities. Using brand community as a tool to achieve brand loyalty as the goal can not be granted, it takes the willingn...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/131737/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72240 |
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| Institution: | Universitas Gadjah Mada |