REBRANDING PURAWISATA MENJADI MANDIRA BARUGA SEBAGAI UPAYA MENGEMBALIKAN BRAND IMAGE DESTINASI WISATA
Rebranding is derived from the word re- and branding. Re means again, while branding is the process of creating a brand image that connects the hearts and minds of customers. So rebranding is an effort made by the company to renew a brand that has been exist to make it better, by not ignore the orig...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/131966/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72480 |
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| Institution: | Universitas Gadjah Mada |