PENGARUH ATRIBUT MEREK DARING PADA CITRA MEREK PERUSAHAAN DARING

Many companies these days gets the benefits that is provided by online media. Ticketing business took a substantial part using online media for their marketing practice. Large amount of competitors in this business makes each company have to build their own sustainable competitive advantage. Online...

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Bibliographic Details
Main Authors: , AGNI KUDANG RADITYATAMA, , Bayu Sutikno, M.S.M., Ph.D.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/132118/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72634
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Institution: Universitas Gadjah Mada