PENATAAN PRODUK (DISPLAY) DI TOKO RETAIL KOREA LOTTEMART WHOLESALE YOGYAKARTA

• Main Authors: , PELANGI MUFIDA NANDA, , Yuni Wachid Asrori, S.S., MA.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/132539/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=73074
• Institution: Universitas Gadjah Mada

LotteMart Wholesale does several efforts to be one of the most favourite daily shopping destination. Their efforts are selling variety kinds of food product, non-food product, and also do various display product techniques to attract customer interest. By implementing these efforts sales figures will rise up. After two months working as intern in LotteMart Wholesale Yogyakarta, it is found out that LotteMart Wholesale Yogyakarta displays the products carefully. On February 2014 LotteMart Wholesale Yogyakarta was chosen as the best store in displaying product. Techniques applied in LotteMart are based on visual merchandising technique. Some of visual merchandising techniques are modified to comply with LotteMart�s space and goods. However, too many product variations resulted in LotteMart�s display to have some lack in tidiness.