The Challenges in Marketing Strategy of �Sekar Mayang� Home Industry
This final project aims to identify what is Sekar Mayang and what kind of products that are produced by this home industry. In addition, this paper also aims to explain strategy of marketing applied by Sekar Mayang home industry and how it faces the challenges. These days home industry business has...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/132633/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=73172 |
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| Institution: | Universitas Gadjah Mada |