Waroeng Spesial Sambal�s Marketing Strategy: The Case for 3 Outlets in Samirono, Monjali and Perjuangan

• Main Authors: , DEWI TRISNAWATI, , Supriyono, S.S, MA.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/132830/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=73373
• Institution: Universitas Gadjah Mada

Yogyakarta as a famous city with the education in Indonesia offers many facilitations to students, such as there are many food stalls which spread out in every corner of this city. One of the food stalls is WAROENG SPESIAL SAMBAL which has many customers everyday. This research of graduating paper has purpose to know marketing strategy that WAROENG SPESIAL SAMBAL used. Besides, the objective of this research also to know the effectiveness of marketing strategy in WAROENG SPESIAL SAMBAL by customers. This method of collecting research data is done by direct observation, interview with the marketing and promotion staff to dig up the information like short profile and marketing strategy that WAROENG SPESIAL SAMBAL used. Moreover, the writer also spread the questionnaires out to customers to know the effectiveness of marketing strategy that WAROENG SPESIAL SAMBAL used. Another research method is study literature by reading some books and article which related with research object. According to the research which is done by the writer, the marketing strategy which is used by WAROENG SPESIAL SAMBAL is effective enough so that the consumers get attracted to come to WAROENG SPESIAL SAMBAL.