ANALISIS PENGARUH FAKTOR KELOMPOK REFERENSI, GAYA HIDUP DAN KBLAS SOSIAL PADA KEPUTUSAN KONSUMEN UNTUK BERKUNJUNG KE MALL DI KOTA MANADO

• Main Authors: , Mercy Reinette Handayani Mantur, , Prof. Basu Swastha Dharmmesta, M.B.A, Ph.D.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/133536/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=74236
• Institution: Universitas Gadjah Mada

This research aims to identify the effect of reference group factor and lifestyle factor toward consumers decision to visiting mall in Manado city, and also to identify the effect of reference group factor and lifestyle factor toward consumers decision of each social class to visiting mall in Manado...