PENGARUH SIKAP KONSUMEN TERHADAP IKLAN KOMPARATIF DAN NON-KOMPARATIF PADA NIAT BELI PRODUK Sebuah studi tentang iklan Bintang Toedjoeh masuk angin dan Tolak Angin

PENGARUH SIKAP KONSUMEN TERHADAP IKLAN KOMPARATIF DAN NON-KOMPARATIF PADA NIAT BELI PRODUK Sebuah studi tentang iklan Bintang Toedjoeh masuk angin dan Tolak Angin

Advertising is an activity to communicate the value of a product to the community. One way to advertise is to make comparison (comparisons) to competitor�s products (comparative advertising). The opposite way is advertising by showing the features and benefits of products without making comparison...

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Bibliographic Details
Main Authors: , Rizqi Bayu Aji Pradana, , Prof. Dr. Basu Swastha Dharmmesta, M.B.A.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/133559/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=74260
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Institution: Universitas Gadjah Mada

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