ANALISIS PERSEPSI STAKEHOLDER TERHADAP KINERJA CITY BRANDING KOTA MEDAN
Marketing places as a popular approach and essential instruments to strengthen the region's economy and global competitiveness are growing rapidly in the last decade. The concept of marketing places will rely heavily on how to build, communicate and manage the image of a city. Therefore, the ob...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Online Access: | https://repository.ugm.ac.id/134434/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=76987 |
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| Institution: | Universitas Gadjah Mada |
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