AIRPORT SERVICE IMPROVEMENT USING VALUE CREATION FRAMEWORK: Case Study:Juanda International Airport Indonesia

• Main Author: ADRIANT, NUR MUHAMMAD
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2015
• Subjects: Other Technology; System Engineering
• Online Access: https://repository.ugm.ac.id/134656/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=77648
• Institution: Universitas Gadjah Mada

Air transportation in archipelago countries is expected to be main selection for people mobility. Air transport should solve some transportation problem for isolated area, since the demographic nature of Indonesia have a larger forest without land transport infrastructure and air transport for further in order toinvestigate the transportation requirements of the civic, faster and comfortable. The objective of this research is adjust value creation outline in air transport constructed on S-D Logic, suppose can offer air transport improvement, and Juanda International airport be the case study for the submission of value creation prospect. The value creation outline contains of five dimensions laterally value creation opportunities arise. The scopes include offering self-service options to customers, customers engage, getting customers involved in designing services, solving customer problems, and involving customers in staging customer experiences. Then explain these concepts in a case of Juanda Airport, Indonesia. This research use several data from journals, articles, reports and documentations. Thus, this thesis ends up in a result with conclusion and recommendation thataims to offer improvements for Juanda Airport. S-D logic posits the co-creation of experience as the essential basis of value,with individual customers assuming a central role in the co-creation of such experiences. Moreover, S-D logic implies that a variety of co-creation experiences will result from heterogeneous interactions, which effectively leads to the personalisation of the co-creation experience in using public transport (Heiko Gebauer, Mikael Johnson and Bo Enquist,2010).Air Transport has many advantages if compared with other modes, and with these advantages Air transport endorsing a solution for archipelago countries transportation, to do that Air transport has value creation chances which rise from applying value creation outline based S-D Logic. As a result, the requirement of applying value creation outline in Air transport is to offer the improvement, especially in Airport services as has been illustrated by Juanda Airport. Keyword(s): S-D Logic, Value Creation Opportunity, Air Transport, Airport Services Improvement