Strategi Komunikasi Pemasaran Radio Lokal: Studi Kasus Strategi Komunikasi Pemasaran Radio Suara Surabaya Periode 2010-2014
Public interest in listening to the radio at this time began to decline, it is because in the digital age audiences prefer to access information and entertainment on the Internet as a new medium. Declining radio listeners also have an impact on the decrease of radio listeners Suara Surabaya as br...
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| Format: | Theses and Dissertations NonPeerReviewed |
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[Yogyakarta] : Universitas Gadjah Mada
2015
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| Online Access: | https://repository.ugm.ac.id/134663/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=77661 |
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| Institution: | Universitas Gadjah Mada |