ANALISIS PENGARUH EKUITAS MEREK TERHADAP MINAT BELI ULANG KONSUMEN (STUDI PADA PRODUK PERAWATAN WAJAH MEREK ERHA DI PONTIANAK
Long-term success of a brand is the emergence of repurchase intention from the customers. In the process of purchasing, consumers have a tendency to choose a product with strong brand equity because they think the product has a high quality. Erha is a brand that is managed by PT. Erha Clinic Indo...
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| Format: | Theses and Dissertations NonPeerReviewed |
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[Yogyakarta] : Universitas Gadjah Mada
2015
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| Online Access: | https://repository.ugm.ac.id/134818/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=77979 |
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| Institution: | Universitas Gadjah Mada |