Analysis of Marketing Strategy at Nagoyaramen
Nagoyaramen is a franchise ramen restaurant. Nagoyaramen was switching business location, so they needed information about target and market segments which would affect the marketing strategy. The purpose of the study was (1) Analyzing and defining market segments of Nagoyaramen. (2) Formulating...
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| Main Authors: | , |
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| Format: | Article PeerReviewed |
| Language: | English |
| Published: |
APTA (Asosiasi Profesi Teknologi Agroindustri)
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/135852/1/SIAP%20CETAK%20JURNAL%20APTA%20Volume%203%20Issue%202%20%282014%29.pdf https://repository.ugm.ac.id/135852/ http://www.apta.or.id/ |
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| Institution: | Universitas Gadjah Mada |
| Language: | English |