The effect of Country of Design and Country of Manufacturing on Perceived Product Quality: Empirical Study on UHT Milk Product
The product quality is often considered as the main focus of the marketing strategy. Marketers often face problems related to consumer subjective assessment of quality of a product that indicated by intrinsic and extrinsic clues. Extrinsic characteristics are more commonly used in assessing the qual...
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| Main Authors: | , , , , , |
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| Format: | Conference or Workshop Item NonPeerReviewed |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/136127/1/ilovepdf_merged.pdf https://repository.ugm.ac.id/136127/ |
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| Institution: | Universitas Gadjah Mada |
| Language: | English |