The Effect of Customer Perception towards Characteristics of Wet Market and Supermarket on Attitude and Purchase Intentions: Empirical Study on Broiler Carcass Retailing
The objectives of this reseach were to analyze the differences of customer perception towards customer service, physical features, price-promotion between wet and supermarket, the effect of perception towards characteristics of wet and supermarket on attitude, and the effect of attitude on purchase...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item NonPeerReviewed |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/136133/1/ilovepdf_merged-copy-1.pdf https://repository.ugm.ac.id/136133/ |
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| Institution: | Universitas Gadjah Mada |
| Language: | English |