An Evaluation of The Marketing Mix Strategies of Nigerian Insurance Companies
The apparent unclear performance of the Nigerian insurance industry, in addition to the dynamics in the insurance business environment, spurred the present research. Using a survey research methodology to investigate the marketing strategies utilized by Nigerian insurance companies to cope with the...
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| Format: | Article NonPeerReviewed |
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[Yogyakarta] : Universitas Gadjah Mada
2001
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| Online Access: | https://repository.ugm.ac.id/19989/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=2831 |
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| Institution: | Universitas Gadjah Mada |