Peta Baru Dan Arah Paradigma Pemasaran Abad 21
Entering the 2P' century, marketing faces a dynamic and constantly changing environment. Changes in technology, demographics, values, and life styles all have an impact on this field Virtually instantaneous communications have greatly increased global awareness, influencing marketing informatio...
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| Format: | Article NonPeerReviewed |
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[Yogyakarta] : Universitas Gadjah Mada
1997
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| Online Access: | https://repository.ugm.ac.id/24820/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=7798 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Entering the 2P' century, marketing faces a dynamic and constantly changing environment. Changes in technology, demographics, values, and life styles all have an impact on this field Virtually instantaneous communications have greatly increased global awareness, influencing marketing information systems, marketing communication, distribution and packaging. Since product life cycle is getting shorter, maintaining competitive advantage is difficult. This has stimulated a new orientation to marketing. This article discusses some issues of concerning new mapping and paradigm in the field of marketing.
Keywords: new paradigm |
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