Pengembangan Konsep Jasa Pendidikan Tinggi Berbasis Keinginan Konsumen Potensial
ABSTRACT This research tests a model of the influence of marketing stimuli to the choice of private colleges in Yogyakarta and Central Java. The study uses confirmatory factor analysis for a model comprising seven marketing stimuli (product, price, place, promotion, people, physical evidence, and pr...
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| Format: | Article NonPeerReviewed |
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[Yogyakarta] : Universitas Gadjah Mada
2001
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| Online Access: | https://repository.ugm.ac.id/25987/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=8995 |
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| Institution: | Universitas Gadjah Mada |