Print Advertising Copy Testing:Some Problems In Validity
ABSTRAK This article aims to develop an integral overview of the present status of the theory of the copy testing LIalidity. ft Includes the presentation of the theoritical consideration or conceptual issues in "copy testing, some empirical results or finding In copy testing, and finally. propo...
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[Yogyakarta] : Universitas Gadjah Mada
1993
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id-ugm-repo.264382014-06-18T00:40:10Z https://repository.ugm.ac.id/26438/ Print Advertising Copy Testing:Some Problems In Validity Perpustakaan UGM, i-lib Jurnal i-lib UGM ABSTRAK This article aims to develop an integral overview of the present status of the theory of the copy testing LIalidity. ft Includes the presentation of the theoritical consideration or conceptual issues in "copy testing, some empirical results or finding In copy testing, and finally. proposes an alternative conceptual framework of copy testing that a company can use to improve ouirdity in copy testing peciatly in print copy resting. Keywords: Advertising [Yogyakarta] : Universitas Gadjah Mada 1993 Article NonPeerReviewed Perpustakaan UGM, i-lib (1993) Print Advertising Copy Testing:Some Problems In Validity. Jurnal i-lib UGM. http://i-lib.ugm.ac.id/jurnal/download.php?dataId=9459 |
| institution |
Universitas Gadjah Mada |
| building |
UGM Library |
| country |
Indonesia |
| collection |
Repository Civitas UGM |
| topic |
Jurnal i-lib UGM |
| spellingShingle |
Jurnal i-lib UGM Perpustakaan UGM, i-lib Print Advertising Copy Testing:Some Problems In Validity |
| description |
ABSTRAK
This article aims to develop an integral overview of the present status of the theory of the copy testing LIalidity. ft Includes the presentation of the theoritical consideration or conceptual issues in "copy testing, some empirical results or finding In copy testing, and finally. proposes an alternative conceptual framework of copy testing that a company can use to improve ouirdity in copy testing peciatly in print copy resting.
Keywords: Advertising |
| format |
Article NonPeerReviewed |
| author |
Perpustakaan UGM, i-lib |
| author_facet |
Perpustakaan UGM, i-lib |
| author_sort |
Perpustakaan UGM, i-lib |
| title |
Print Advertising Copy Testing:Some Problems In Validity |
| title_short |
Print Advertising Copy Testing:Some Problems In Validity |
| title_full |
Print Advertising Copy Testing:Some Problems In Validity |
| title_fullStr |
Print Advertising Copy Testing:Some Problems In Validity |
| title_full_unstemmed |
Print Advertising Copy Testing:Some Problems In Validity |
| title_sort |
print advertising copy testing:some problems in validity |
| publisher |
[Yogyakarta] : Universitas Gadjah Mada |
| publishDate |
1993 |
| url |
https://repository.ugm.ac.id/26438/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=9459 |
| _version_ |
1681218772947435520 |