An Examination Of Perceived Quality, Satisfaction, And Loyalty Relationship : Applicability of Comparative and Noncomparative Evaluation

• Main Author: Perpustakaan UGM, i-lib
• Format: Article NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2006
• Subjects: Jurnal i-lib UGM
• Online Access: https://repository.ugm.ac.id/26542/; http://i-lib.ugm.ac.id/jurnal/download.php?dataId=9573
• Institution: Universitas Gadjah Mada

This paper evaluates alternative measurement approaches to investigating the relationship amongst perceived quality. customer satiVaction. and loyalty. The authors define and merrsure the 4:01.1- sirrwis within a relative attitudinal framework and �omparc these results to a noncompararive or imiiv...