An Examination Of Perceived Quality, Satisfaction, And Loyalty Relationship : Applicability of Comparative and Noncomparative Evaluation
This paper evaluates alternative measurement approaches to investigating the relationship amongst perceived quality. customer satiVaction. and loyalty. The authors define and merrsure the 4:01.1- sirrwis within a relative attitudinal framework and �omparc these results to a noncompararive or imiiv...
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Format: | Article NonPeerReviewed |
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[Yogyakarta] : Universitas Gadjah Mada
2006
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Online Access: | https://repository.ugm.ac.id/26542/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=9573 |
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Institution: | Universitas Gadjah Mada |
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